What’s in a name?

In launching a business, a name is an important place to start. People will tell you there are important criteria to consider—Is someone else using it? Will it commonly be misspelled? Is it succinct enough to remember?Will it come up first alphabetically in search sites? Does it make an acronym?Does it have any negative connotations? One could spend years toiling over the decision to get it “just right”. So, why Zusammen? Zusammen is a German word meaning, “In it with you, or together”. And although the name might not meet… Read more What’s in a name? →